According to the Malta Tourism Authority's Tourism in Malta: Facts & Figures report p.12: almost half (47.3%) of tourist who visited Malta in 2019 named digital media as the communication channel that influenced their choice of destination.
Google is among the top digital media channels used by prospective tourists. Wikipedia/Wikidata power Google results significantly and the first link on Google when you perform a search for Malta is the Wikipedia article about the country.
Statistics and figures
- Wikipedia.org on Alexa.com - note top keywords by social engagement
- Visitmalta.com on Alexa.com- note top keywords by traffic
Wiki Love Monuments
- WLM stats for Malta since 2016
- WLM general stats since 2010
- Image usage from Category:Wiki Loves Monuments in Malta (set depth to 2 + view global file usage)
- Siteview analysis for Wikipedia in main languages on Visitmalta.com
- Wikipedia pageview analysis
- en.wikipedia:Category:Malta massviews
Stories and/or testimonials
- Wikimedia, Tourism and Education: Launching project ISAL - Wikimedia Portugal project